Sample case study. This is illustrative content showing how we would approach this type of engagement. It does not describe a real client, and it contains no real results. Replace it with an approved client story before launch.
The challenge
A multi-specialty clinic with four departments had an outdated website, an incomplete Google Business Profile and no process for replying to WhatsApp messages after hours. Patients searching for individual specialties couldn't easily find department information, and enquiries were being lost.
Our approach
We mapped the clinic to the MediSmart growth framework and prioritised the first and last stages: Build, Be Found and Convert.
- Build: a new website with a dedicated page for each specialty, doctor profiles and clear contact options on every page.
- Be Found: a complete Google Business Profile with correct categories, services, hours and photos, plus location-focused on-page SEO.
- Build Trust: a simple post-visit review-request workflow and professional response templates.
- Convert: WhatsApp automation that greets patients instantly, asks which specialty they need and hands the conversation to the front desk.
What we would measure
- Google Business Profile views, calls and direction requests
- Website enquiries by specialty
- WhatsApp enquiries and response times
- Enquiry-to-appointment rate, where the clinic shares that data
Results
Results will be added from a real, client-approved engagement.