Sample case study. This is illustrative content showing how we would approach this type of engagement. It does not describe a real client, and it contains no real results. Replace it with an approved client story before launch.
The challenge
An experienced consultant practising across two hospitals had almost no individual online presence. Patients found the hospitals, but not the doctor, and the doctor's expertise in a specialised procedure wasn't visible anywhere.
Our approach
We focused on the Build Authority stage of the growth framework, supported by Build and Reach Patients.
- Positioning: defined the doctor's specialty focus, key patient questions and tone of voice.
- Profile website: a personal website covering credentials, conditions treated, both consulting locations and appointment options.
- Video: monthly batch shoots producing short educational reels that explain conditions and treatment options in plain language.
- Content: patient-education articles and FAQs, reviewed and approved by the doctor, optimised for search and AI discovery.
What we would measure
- Search visibility for the doctor's name and specialty
- Reel reach and saves
- Profile website visits and appointment enquiries
Results
Results will be added from a real, client-approved engagement.